Importance Of Thorough Business Evaluation

It is a real time fact that competition is nowhere easy in the business industry. Every company wants to be at the top, leaving their rivals behind or

  • Importance Of Thorough Business Evaluation
    Manish Khanna' Image Manish Khanna

    Importance Of Thorough Business Evaluation

    It is a real time fact that competition is nowhere easy in the business industry. Every company wants to be at the top, leaving their rivals behind or wiping out their competitor’s business strategies. And that is the rule to play in business. But to save your business, you must not only be aware of your competitors’ strategies, also you should keep monitoring and measuring your own performances and here comes the vital need for self-evaluation. Whether you are a beginner in the field of business start-ups or a veteran, thorough evaluation of the business is beneficial to your company and it has emerged as a necessity.

    Give a 360-degree feedback evaluation to your thorough performance

    You don’t have to wonder what 360-degree feedback is. It is as simple as an assessment which deals in the depth of the company’s performance, its employees’ performances, their behaviour, their drawbacks and any other information within the company. You can collect the feedback through a survey from the managers, colleagues, peers, stakeholders and clients who know you and your business policies in detail and then summarise the gotten reviews and study them thoroughly. If the management conducts the survey on its own and does not include all the entities mentioned above then it might miss out some unveiling areas to be concerned about. But if do it this way it offers you an unrivalled level of in-depth vision through supervising all.

    And there should not be anyone who must feel anything upsetting or hurting about this survey because ultimately the performance and behavioural nature of an employee will be directly linked to the success story of the business empire. So they must be prepared well in advance for these kinds of thorough evaluation procedures.

    How to carry out 360-degree feedback survey?

    Special software gets designed by the specialised team of psychological experts who will conduct such survey on the corporate environment. This survey procedure is not only effective and efficient, but also confidential and anonymous, so that the information gathered is purely coincidental and authentic and must reveal the actual content of the company and its employees and strategies. Therefore, 360-degree evaluation is a highly personal process and merely not a performance evaluation technique, but also predicts the future outcomes of the company through real and significant data.

    Annual evaluations


    Although you need to evaluate your company, its employees, its share and its market value time to time, but when the end time of the hectic year is the utmost important time for business evaluation. You will assess all your operations performed in a year during the annual evaluation. The first aspect would be to analyse your final revenue which, has been procured at the cost of implementing a business? Was the profit made throughout the year at the peak of your expectations or lagged somewhere? Then only you will be able to realize your positive and negative aspects while dealing business. Did you lose market value or customers or clients? Did you train or manage your employees the way they were ought to be trained? All these questions must never go unanswered when you start to evaluate your business.

    After revenue point, move next to evaluate your organisational sector. If you have got a well planned and maintained organisational structure from the beginning point, then you don’t have to worry about it. It would be fairly flexible as you need it to be to meet the basic needs or requirements of your business. Some dilemma creating questions like do you have enough human resources you need in flourishing the business? Are you employing too many employees? Are the positions in the organizational structure in right hands? Should you retain the positions in the same hands? For an instance, if a company has got one Human Resource Director (HRD) and a Human Resource Assistant (HRA). The company starts to grow more and expand subsequently then you find a need to hire a Project Consultant. But rather than hiring someone new for the position incorporate the work in the hands of Human Resource Assistant only (if your annual evaluation report suggests that he did not have a lot of work to do during the entire year). Here we can see that moving employees from their current positions rather than having a new person every time might save time and money. Here the 360-degree feedback is necessary to know about the personality traits of an individual employee.

    At the end of the day what is the purpose of business is to be realized. Was it only to make money? What all things your company did other than last year’s strategies to expand its command? Are you in adequate touch with your customers and loyal clients? Are you establishing new relations who are not informed of your company while maintaining the old clients of course? What are the current marketing policies and strategies? Answer all these questions and study them accordingly to help you flourish your business.

    You need proper considerations over the company’s products and services also. Ensure well in advance that whether your company’s services and products meet up the need of the users and strive through the market-beating all its competitors. Don’t go on what is good or bad in your business, just search for why it is good or bad in your annual evaluation. If the performance was poor then fix the problems which led to this. Else if the performance was good, celebrate your good fortune and successful efforts, but then go back to business, keep the positive points in mind and reach more heights of success. So here you must have understood the need of annual evaluation.

    Tools and methods to evaluate business

    We have studied the value of business evaluation for various sized and types of business companies. Educating yourself about your business is the basic need to grow the business. But how would you do that? In order to have a thorough business evaluation, you can use various tools and methods also other than self-evaluation by doing an annual evaluation or 360-degree feedback. One of the most accurate, reliable and feasible measurement systems is the Balanced Scorecard. This system will readily measure or evaluate various indicators of the company; will self-combine every indicator and will thus represent the current position of your company.

    You must be dwindled with the term indicator here. There are certain instances when the organizational structure of the company just focuses on the financial indicator of the company. And here the financial indicator is the total revenue earned. Anything that indicates a certain entity is an indicator in general. So when it comes to measuring the company’s performance then, indicators must be used.

    The task of finding and measuring an indicator is quite simple, but still all the indicators are not to be measured. Switch to Key Performance Indicators or KPIs in order to know which important indicators are there and which are needed to be considered and which can be left. The KPI for every business industry is different, but the agenda will be the same to ensure the performance level of the company or business.

    If you want to avoid a conundrum in future, fix all your problems in prior using the balanced scorecard. It is really important that you or your involved business managers should find indicators that are significant in realizing your business' performance. Without these indicators, you won't be able to pinpoint where your business is doing wrong. For this, you can keep on doing a wrong thing without even knowing it.

    Tips to help you evaluate business opportunities

    As we have seen the software, tools and different methodologies to evaluate your business thoroughly. Listed below are some tips which will help you by guiding your way in making you the most informed business leader and ensuring you your success.

    • Know thyself

    Evaluate yourself, your skills, your goals and desires before you step into the world of business. Most of the businesses lead to the downfall for the reason that you don’t realise your weakness and strong points while dealing your clients and customers. By having a firm understanding of you and your team and matching compatibility you can pave the road of success easily.

    • Finances

    Evaluate your own financial resource before investing an amount in purchasing of starting up any business unit. First seek into your initial personal investment before asking a lender to lend you money for your business as he will also like to see you invest some countable amount of money as a sign of faith before getting trapped into some risks.

    • Study the market

    As you have studied yourself, your human resource power, your financial status now comes the turn to study for your market. It will definitely give you information about the latest trends floating in the market. Real requirements of the society and best knowledge of your customers on whom your business will rely in future for sure.

    • Mitigate Risk

    No business evaluation is satisfactorily complete without the thorough consideration provided to the inherent risks that your business might or might not face. This can help you prepare you and your business for possible problems which you can face once you enter the world of business. Moreover, these will help you decide that if the risks are too large or insurmountable to make the investment worth it or not.

    • Support

    Analyse whether your close ones and family are supporting you in your steps or not. Because you need every possible support by for side when you want to grow your business. In fact, you need to evaluate your business from all sides to ensure that everything you have setup provides you with expected success.

    So if you are a current business person or a beginner, never forget to evaluate your business thoroughly. As in today’s world, it is important to have self-care and evaluation to overcome the anomalies of your business. Invest your precious time and money in the business only after evaluation where you see it can grow properly with the perfect team effort and skills.

  • Author Info Manish Khanna

    Manish is founder of Business2sell Group of Websites. 

    Business2Sell.com.au is one of the leading business and franchise for sale listing websites. We work with our business brokers, commercial agents, franchisors and private sellers to help them connect with the right buyers for their opportunities. 

    With website now functional in Australia, United States, United Kingdom, Canada, New Zealand and South Africa. We have over 18,000 businesses for sale listed, with over 220 Business Broker and Commercial Agent. 

    I have over 20 years of experience in Web Industry; I have been involved in websites industry since the early years of 1996-97. In my professional career I may have worked for over 10,000+ websites. My Specialty is to build portals or complex online applications.