6 Tips for Creating a Long-Term Business Strategy

Businesses are easier to start but harder to sustain. With changing economic conditions, political alterations, technological advancements and grow...

  • 6 Tips for Creating a Long-Term Business Strategy
    Daniel Hall Image Daniel Hall

    6 Tips for Creating a Long-Term Business Strategy

    • Updated: Wednesday 16th of September 2020
    • Strategy

    Businesses are easier to start but harder to sustain. With changing economic conditions, political alterations, technological advancements and growing competition, staying afloat can become a challenge. Thus every entrepreneur needs to build a long-term strategy for expansion, scaling and gaining market leadership in the future. Without a roadmap, it is impossible to accomplish business growth. With defined goals and a well laid out strategy to achieve them, entrepreneurs can easily create a competitive advantage in the marketplace.

    They can make the entire organisation work in cohesion while maintaining consistency by following the same plan. Thus if you are looking to invest in a business for sale in New Zealand, then you must ensure that you have devised an effective long-term strategy that will take you to the next level. So here are a few tips that will help you to steer your business on the path of growth with a well-planned approach.

    1. Define Your Short and Long-Term Goals

    The business owner must have a vision for the company, which should be achievable. Thus begin your long-term business strategy with the creation of the vision and mission statements. These should be communicated to all the employees and must reflect in your marketing messages. It will allow the consumers to understand the purpose of the company. It helps in giving a direction to the business and creating milestones that need to be covered to reach the final destination.

    The plan must have checkpoints for the next three, five, and ten years with future forecasting and defined performance measurement parameters. The short-term goals must be aligned with the long-term business strategy. The focus of the workforce should be on the execution of the plan and their KPIs should be created in accordance with the company goals.

    2. Understand Your Business Thoroughly

    For the preparation of a long-term business strategy, you need to be aware of the strengths and weaknesses of your company. Buying an existing business makes you an outsider who may not have in-depth knowledge about all the aspects of the company. Therefore, the owner must go through every detail of the venture and understand the threats and the opportunities available to the business. It will help in setting goals after analysing factual data and knowledge.

    Thus you will have to conduct comprehensive research on creating viable goals that have an execution plan and help in strengthening the bottom-line. Determine the things that need to be changed and leverage organisational development to make the company grow as a group. It should be focussed on continuously improving its processes and working cohesively to move forward.

    3. Adapt With Changing External Environment

    Another significant part of planning is flexibility. The digital age has brought forth several technological breakthroughs which have revolutionised the way businesses function. From cloud-based accounting software to social media marketing and Artificial Intelligence (AI) supported machines, companies have transformed their work mechanism over the years.

    Thus the long-term strategy must have room for such changes and should emphasise on adopting the latest and up-to-date technology to stay ahead. For instance, it must cover how the business will survive during an unprecedented crisis, such as a survival guide for business during COVID-19. The entrepreneur must think ahead and include everything in the plan that can affect profits and growth.

    4. Find The Right Support For Growth

    If the strategy involves improving your customer reviews and ratings in the first year, then you need an efficient digital marketing team to handle the project. Similarly, you need to acquire the right people, equipment, stock, and funds to get things done. These support items for short-term goals should have a written plan of their own.

    For example, for better online positioning, you need to create a digital marketing strategy that should include the development of an immersive website, posting engaging content on all digital channels, and utilising social media platforms to stay connected with your target audience. It should have a specific timeline and budget so that its effectiveness can be measured after its completion. You must hire and train your employees according to these business requirements.

    5. Don’t Lose Sight of The Mission

    Beginning with short-term goals should not take away your attention from the mission of the business. The end result should work as the driving force to stay motivated and keep the workforce focussed on their goals. The best way to ensure this is to make the goals SMART, which stands for specific, measurable, attainable, relevant and time-bound. You should have an action plan that should be executed professionally by your staff and must be relevant to your company’s core values and should be completed in the specified timelines.

    With a meticulous approach, it becomes effortless to stay fixed on your ambition. The sales and marketing budget should be prepared as per the needs of these goals and should be aligned to them. For example, if the short-term goal is to increase the customer base, then the sales and marketing plans should follow suit.

    6. Review and Reassess Your Strategy

    The short-term goals and the long-term mission may have to be adjusted according to their progress. For example, if you are still away from gaining a 5% market share, then you will have to increase the timeline and funding for the goal. However, it should be done only if the project is generating profits and moving towards the goal. If the initial assessment displays complete failure or producing lacklustre results, then you should change the plan and set a realistic goal with an achievable execution. The entrepreneur should feel responsible and passionate about the strategy.

    Also, to stay on the right track, he must follow the guidance of a veteran who can act as a mentor. He can offer his industry knowledge and use his acumen to offer insightful advice and recommendations. A mentor can help you become accountable.


    Several passionate individuals plan to realise their entrepreneurial dream by acquiring a profitable business for sale in New Zealand. However, they need to create a long-term business strategy to survive in a highly competitive marketplace.

  • Author Info Daniel Hall

    Daniel is a business strategist with an experience of over 25 years in business acquisitions and investment portfolio management. He has been working with small and medium-sized enterprises as well as entrepreneurs, helping them to achieve their business buying and selling goals. His wisdom and vast industry knowledge have transformed the careers of a variety of individuals. Business2Sell is excited to welcome Daniel onboard as a guest author for our blog.