5 Crucial Lessons for Starting & Maintaining a Business

Launching a new company can be a tough yet exciting journey for budding entrepreneurs. Every enthusiastic and...

  • 5 Crucial Lessons for Starting & Maintaining a Business
    Manish Khanna Image Manish Khanna

    5 Crucial Lessons for Starting & Maintaining a Business

    • Wednesday 31st of October 2018
    • Strategy

    Launching a new company can be a tough yet exciting journey for budding entrepreneurs. Every enthusiastic and ambitious individual wants to establish a unique identity in the competitive business market to get the most of his/her knacks. And one must agree on the fact that achieving realistic organisational goals depend on how you learn from your experiences and failures. Instead of losing all the hope and leaving the industry, stay calm and composed and also strive to find out the right strategies for starting and organising a business.

    There is no denying the fact that most of the novice entrepreneurs tend to fail in running a successful business in New Zealand. They are finding it hard to compete with the established companies in the existing market, especially when businesses are increasing rapidly with each passing year. At the beginning of 2017, there were 528,170 businesses introduced in New Zealand, and we are expecting more businesses to operate in the next few years.

    In fact, most of the small business owners are buying an existing business for sale in New Zealand as it involves lesser risk. Running an existing business that already has proven methodologies, robust customer base and market reputation can be an ideal way to begin a journey as an entrepreneur.

    But, if you have decided to take up the challenging of starting and running a successful business from scratch, then have a look at the five most crucial lessons that will help you sustain longer in the competitive business world.

    1. Keep a Close Eye on your Goals

    Running a business without any aim or goal won’t give you success. It is important to set your realistic business objectives and prepare a plan accordingly. Most of the new business owners jump into the business world without knowing their desired goals.

    So, the first thing you need to do is to set your business objective and jot down your plan. This is how most of the successful entrepreneurs work, and you can learn from them to improvise your business tactics.

    Here are some useful tools and strategies that can help you assess your business goals with ease:

    • SWOT Analysis – Evaluate the strengths, weaknesses, opportunities and threats of your company.
    • Benchmarking – It is good to research same type and nature of businesses in your industry or location. Compare industry averages on the basis of income and expenditures. This is one of the best ways to gauge the performance in the competitive market.
    • Market Research – Identify your market niche, platforms and industry of your business to know your potential customers, their needs, preferences and market trends. Experts also believe in setting SMART (Specific, Measurable, Achievable, Relevant and Timely) goals because it keeps you on track for a long time.

    2. Build a Potential Team

    Every aspiring individual see a dream of running a successful business. It is one of those opportunities that can change the entire life of an entrepreneur. In order to reach the crest of success, you need to hire a team that can help you achieve your targeted business goals on time.

    Look for the professionals who can perform multiple tasks so that you can focus on the other important things related to your business. You can delegate some of the major tasks to them and encourage them to get the most out of their potential.

    As a business owner, your responsibility is to motivate your team and boost them to generate more productive outcomes within a given timeframe.

    3. Emphasise More on Branding

    New Zealand has a thriving economy which is increasing with each passing year- thanks to strong international trade networks. Both the economic and infrastructure sector has been showing a great sign of improvement, and you can leverage the advantage of this situation by branding your products. Market your products to both your local and global customers and increase your brand awareness.

    Consistent and well-defined branding leads to robust brand equity, which in turn, adds value to your company’s products and services in the existing industry. So, make sure you try to communicate and deliver your brand messages effectively. It should be unique, crisp and clear.

    It is also important to create strategies that focus more on unique selling of products and services to the targeted customers. As a small business owner, you may not have a marketing team or branding agency, but you can use the brand of your business to communicate directly with your customers. Instead of spending too much on branding, you can do the following things to keep your business alive in this market:

    • Clearly and cleverly explain your company’s mission.
    • Effectively describe the features and benefits of your products and services.
    • Maintain your goodwill.
    • Take feedbacks and improvise your products and services accordingly.
    • Explain why you are different from your competitors, etc.

    These things will keep you ahead and help you maintain your business in a better and effective manner.

    4. Adopt Flexibility

    Most of the new business owners sell their products and services to a specific niche. Well, this is good, but not when you are struggling in generating revenues. Instead of fighting a losing battle, you can create a new strategy from scratch and target those who are showing interest in your products. You can revise your selling strategies and plan your marketing goals for those who actually wanted to pay for your brand. Whether you are starting a new business or buying an existing one, it is important to bring flexibility and adaptability to generate higher revenues. Here are the few tips that you can follow to stay ahead in the competition:

    5. Keep Improving your Performance

    Learning from failures and improving the existing plans are the key elements that can help you stay ahead from your competitors. Try to stay happy with your progress and aim for achieving goals constantly.

    When you bring consistency to your business, you will generate more leads, revenues and build a strong image in the global market. According to the financial year provisional report, businesses in New Zealand earned $78.1 billion in yielding profits in 2017 – which is 20 % more from 2016. So, measure your performance and enhance the existing plans to achieve best results.

    Have a look at the tips that will help your business stay consistent and organised:

    • Understand the latest market trends
    • Prioritise your business goals
    • Integrate with right strategies and operations
    • Monitor your organisational performance
    • Focus on your execution process.


    A passion for doing business may excite you, but learning is a process that will keep you closer to your targeted goals. The five crucial lessons mentioned above will help you in starting and maintaining a business for a long time. If you don’t want to take the risk, then buying a business for sale in New Zealand could be an ideal option for you.

  • Author Info Manish Khanna

    Manish Khanna is a serial entrepreneur, philanthropist and genuine Australian success story. In a decade he has built an online empire unlike any other. He is currently the Managing Director of more than 10 individual companies. These include the flagship Business2Sell which operates internationally in 6 countries. The others include CommercialProperty2Sell, Million Dollar Mansions, Netvision, BCIC Pty Ltd and Better Franchise Group, to name a few.

    With more than 21 years’ experience developing web applications plus very successfully creating, managing and growing start-ups, he is forging ahead to turn more of his innovative ideas into future success stories.